Part of Business operations
Email and text message marketing services
We run text message marketing services and email campaigns from the same CRM that holds your customer record. A sequence stops as soon as someone replies or opts out, and no marketing text sends before your business is registered with the carriers.
Email and text sequences run together as one funnel, and carrier registration has to be in place before a marketing text can send. Email and text both run from the wider business operations platform that holds your customer record.
What email and text marketing include
What text message marketing services are
Text message marketing services send a short marketing message straight to a customer's phone, either on their own or alongside an email. A text works best when the message has to reach someone quickly, such as a same-day offer or a reminder. Email carries a longer offer, a newsletter, or several points at once. Most businesses use both from one list and pick whichever suits the message.
Email automation and funnel marketing
An email funnel is a set of messages that runs in order: a welcome message when someone signs up, a follow-up a few days later, and a final message that asks for the booking or the sale. We build these as drip campaigns triggered by what a subscriber does, such as filling in a form or visiting a page, and they run and deliver from the same CRM, so a reply takes the contact out of the sequence.
Consent and carrier registration
Text message marketing in the United States requires registering your business and its messaging campaign with the wireless carriers before a marketing text can send. We handle that registration and write the consent wording for your sign-up forms as part of setup, and no marketing text goes to anyone who has not separately agreed to receive one. Every marketing text carries a way to reply STOP, and agreeing to receive texts is never required to buy anything. No setup can promise open, click or reply rates, or that a message reaches the inbox, since the result depends on your list, your offer and your industry. We never buy a list or text a number that did not come from your own customers agreeing to hear from you.
What the email and text work includes
Email campaigns
We write and set up email campaigns around the action each message asks for.
Automated email sequences
We set up sequences that start when a subscriber meets a rule you pick, such as filling in a form, and they run and deliver from the same CRM.
Text message marketing
We set up text campaigns and sequences from the same CRM as your email, registered with the carriers before any marketing text can send.
Audience segmentation
We segment subscribers by behavior and write messages for each segment.
CRM integration
We integrate your email and text messaging with the CRM fields each workflow uses, so every message and reply lands on the same customer record.
How we set it up
- 01
Collect signups
We build signup forms, including the content offered through them, so a new subscriber lands on the same record as a call answered by an AI receptionist for small business.
- 02
Segment the list
We use form answers, subscriber activity and the fields your CRM implementation services already track to segment the list.
- 03
Plan the sequence
We set the order and trigger for each email or text in the sequence, and the point at which a reply stops it.
- 04
Ask for the next step
We write the emails and texts that ask subscribers to book or buy.
What the follow-up does
Automated sequences start when a subscriber signs up or replies, by email or by text, at any hour.
- Emails and texts triggered by what a subscriber does
- A/B tests on subject lines and email copy
- A sequence that stops on its own when someone replies
Frequently asked questions
Is email marketing still effective?
Yes. You own the subscriber list, so a change in a social platform's algorithm does not affect your access to those subscribers.
What email platforms do you work with?
We work with the email platform you already use, or run your campaigns from the CRM we set up and administer for you. We will say which makes sense after looking at your list and what you send.
Do you write the emails and texts?
Yes. We write the email and text sequences in your brand voice, including subject lines, text copy and calls to action.
How do you prevent emails from going to spam?
We set up SPF, DKIM, and DMARC, remove bad and inactive addresses from the list, and watch the engagement signals mail providers use to filter mail.
Is text message marketing legal in the United States?
Yes, when the recipient has agreed to receive the texts and the sender is registered with the carriers. That registration and the consent wording on your forms are part of what we set up, and every message includes a way to opt out.
How do customers unsubscribe from marketing texts?
They reply STOP, which stops the messages and marks them as opted out on their record, and we also honor a request that reaches you or us any other way. Opting out of texts never removes someone from your email list unless they ask for that separately, and every marketing text we send already carries the STOP instruction.
What are SMS marketing services used for?
Businesses use SMS marketing services and email campaigns to carry seasonal offers to people who already opted in, and drip campaigns that follow up after someone requests information. Appointment reminders and job updates are a separate use case, registered with the carriers under their own campaign. Email marketing for professional services firms usually centers on the follow-up sequence after an inquiry, while a retail or service business sends more offers and reminders.
How often should you send marketing emails?
There is no number that works for every list. Sending too often raises unsubscribes and sending too rarely loses the relationship. We set the schedule around what you have to say, watch engagement, and adjust the frequency for your list.
Business operations
Tell us about your list.
Share what you send today and to how many people. We quote the work after a discovery meeting, held online or by phone.
Or call 850-400-2828Check your sending domain first.
Before the next campaign, look for missing mail records that can undermine trust in your sender.
- SPF senders
- Common DKIM selectors
- DMARC handling
- MX provider
Email and text message marketing for your business.
Book a consultation, online or by phone.